June 9, 2016 Cape Cod Practice Group
Why do you need to have your own marketing plan? The short answer is to get more meetings with your ideal targets. How many fresh leads do you have sitting on your desk every morning? Your firm may have a marketing plan but you are probably responsible for generating your own leads. The more time you spend trying to get meetings, the less time you have to be in front of prospects closing deals.
The environment for acquiring clients is profoundly different today. With the world-wide-web, search engines, marketing automation and blogging, prospects are doing their own research. This has made it much more difficult to get in front of your ideal prospects. When you do, they have already formed an opinion about you, your company and what you have to offer. They may have already made their decision.
Prospecting strategies such as cold calling, direct mail, and networking lead to fewer meetings for the same amount of activity leading to lots of wasted time.
If you want to get into new markets or upgrade the quality of the prospects you are meeting with, you may be looking for better ways to generate leads and set meetings while reducing wasted time and resources.
Topics will include:
How can I develop a more focused and effective market approach?
How can I differentiate myself in a very competitive and mature marketplace?
How can I integrate my marketing with a more proactive prospecting plan and get more and better appointments?
How can my marketing plan accelerate my referrals?
How will my marketing plan help me get to decision makers?
How can I warm up my cold calls?
How should we market our events to get the right kind of prospects there and convert it into business?
How can I develop and execute a marketing plan with limited time and resources.